The Benefits of Social Media

One of the first questions I get asked at the first meeting with a potential client, is always 'What will the ROI be?'.  They want to be assured of figures before they commit to a social media strategy and online marketing.  
Well, I would be very carefull with any social media strategist that gaurentees ROI, you will most likely, in 99% of the case, be very dissapointed.

I always try and explain to small business owners, that if you do not have any marketing budget at all, at least make a small budget for social media.  It is the most cost-effective marketing channel with the most targeted potential and in the long run, it will reap results {sometimes in the short run, but marketing is a finicking business!}
I came across this article today, and it is a must read for any business, because it manages to put into words that which I sometimes tsruglle to.

Enjoy the reading:
The hidden benefits of Social Media Marketing